Worked alongside merchandising, marketing, and design teams to create a logo for the 25th Anniversary of Sex and the City campaign, Sex and the City 25 Years. Ideated multiple title treatment options, one of which built the foundation for the final logo, with finishing done by fellow art director. This logo was implemented on custom anniversary Key Art, and I built out entire streaming suite of assets that lived on the Max platform representing the series from June 2023 to March 2024.