Betty
Worked with a small, but mighty, design team through two seasons, having a heavy influence on creative direction informing the look and feel of the marketing campaign for the HBO series, Betty. Assets worked on ranged from static social assets to title cards and lower thirds for promo extra videos posted to the HBO brand Youtube channel.
Betties in Motion
A series of Youtube videos was created as extra promotional material for the series, posted to the official HBO Youtube profile. Focusing on the actresses, their characters, and the story that inspired the series, viewers were welcomed into the world of female skating in New York City. Collaborating with motion designers and taking from our authentic look and feel, I created the title cards and lower thirds implemented in each video.