HBOMax Movie
Club Podcast
Working cross-functionally with podcast marketing and social teams, I led and created alongside a team of designers to create the look and feel for HBOMax Movie Club Podcast branding. Deliverables included Key Art, streaming suite, social assets and asset templates - both motion and static. Leading the direction and providing feedback, I collaborated with both the internal design team and an external agency to create multiple unique assets across two seasons and twenty-nine episodes.
Social Media Engagement Posts
Promoting an upcoming Instagram Live event, these assets were created for and posted by the podcast host Matt Rogers on his personal handle, @mattrogerstho. This live event featured Matt Rogers engaging with podcast listeners and talking all things movies.
Social Media Engagement Posts
These assets were created in collaboration with the podcast marketing and social teams and posted on the company official IG page’s story, @hbomaxmovies (now @moviesonmax), weekly to promote the upcoming movie that was being talked about on the podcast. These posts encouraged the viewers to engage by prompting them with “This or That” style poll questions, added on top of the assets in story. The results were oftentimes included in the podcast dialogue while discussing the highlighted movie.
HBOMax Movie Club Podcast Youtube and Instagram Motion Graphics
Each episode’s full podcast was posted to Youtube, in tandem with going live on each podcast platform. These Youtube videos had accompanying graphics created by the in-house design team and implemented per episode by the creative agency. I oversaw the motion design and gave feedback for each team, as well as selecting the imagery used and creating the thumbnail for each Youtube video.
Working alongside the marketing team, social team, in-house design team and external creative agency, each episode also got a clip selected to be showcased on Instagram to grab listeners and direct them to the full episode.
